David Evans "Women in Business"

 

David Evans

Today the name The Body Shop is familiar in shopping streets in over 50 countries around the world, hut the company was started by one woman, Anita Roddick, in 1976. In just a few years, it grew from one small shop into a large international business. During that time, Anita Roddick showed people that business was not just about making money; she believed that business could help to make the world a better place.

For years, working women found they had little chance of getting a top job. The bosses of big business were nearly always men. They were often good at managing money but bad at managing people. Most of them were good at selling traditional products but bad at creating new ones. Many of them thought in the same way, said the same kinds of things and wore the same dark suits.

But in recent years, business has changed. There are now opportunities for people to think differently and to manage companies in new ways. At last, women have been able to test new ideas and try new ways of working. Although many women still have problems in the workplace, more and more are reaching the top in their business lives.

This book tells the stories of five women from very different backgrounds who reached the top in very different ways: Coco Chanel, Hanae Mori, Anita Roddick, Oprah Winfrey and Madonna. They all succeeded by using their special skills to create completely new kinds of companies.

 

 

  

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